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FEATURES

The Idea -
Online Videos working as Interactive Virtual Advertising



Imagine watching a music video on the internet and deciding that you had to have the shirt worn by your favourite star. With the help of Google & Co you could surf from website to website, desperately trying to find that exact shirt. Alternatively you could simply click on the shirt itself, leading you directly to the shop that sells it. Another two clicks and the shirt is yours. Can such a thing exist? We say yes it can!

We, at the innovative Hamburg-based company CAVI, have brought this groundbreaking Video Shopping-technology to life. The CAVI technology marks a revolution in online shopping, by integrating interactive virtual advertising spots into streamed videos in a completely unique and pioneering way. On top of that, you can continue to watch the video whilst shopping without having to leave the portal at all. The customer is not restricted in what he can buy. Not only can the customer acquire new items of clothing, but also commodities such as cosmetics, CDs, MP3s and sports equipment. In addition the customer can update his insurance, book a holiday or even arrange a test drive. The latest fashion, music or lifestyle bargains are not only easily accessible but also, thanks to a direct payment system within the video, completely secure.

It was the founder of CAVI, Dominik Reisig, who came up with this brilliant idea whilst reading an interesting article about “Motion Tracking”. It instantly struck him that videos should also be regarded as a means of selling products. Together with the development genius Michael Bösken, Reisig developed a universally applicable software module which optimally caters for the huge demand for online shopping. There are practically no online video portals that don’t benefit from the CAVI idea, since it contains so many intelligent solutions. In order to guarantee the quality of the shopping experience for customers, we are constantly developing new ideas. An example being an intelligent video-tagging-system which changes the products on show depending on what video clip is playing.

The CAVI-Effect - e.Motion
Emotion-driven impulse shopping that you can harness directly



The CAVI technology brings the shopping experience to a whole new level and presents it with a new face. Our slogan: Taking you directly to the point of interest. The user can buy precisely what he sees and wants. And just like that are your products visible and accessible to the customer.

What it comes down to is using the medium of video to capture and transport emotions to trigger the customer to buy on impulse. We call this the CAVI-Effect, as the excellent, fast and effective "In Video Shop" reaches the consumer just when their readiness to buy is at the highest. This combination of motion, emotion and online shopping is what leads to an immediate and enjoyable shopping experience for every user. An intelligent collaboration of online video and e-commerce that sets the mark for innovation.

Revenue Generator for Web Portals –
Minimising loss and increasing the profitability of your project



With the help of CAVI, online portals and social networks will now be able to profit from the millions of clicked-on video clips. New video clips, as well as those already online, can be embedded with an online shop within a matter of minutes.

The use of the CAVI software could also ensure that all established shopping-systems are tied together. In comparison to other forms of advertising, CAVI will heavily reduce loss, lower the risk of your investment and help you achieve quick and noticeable success.

The CAVI Service –
We take care of the details, making your life easier



CAVI doesn’t only implement its technology into videos. We also advise musicians, publishers and fashion labels in joint projects, so that possible overlapping is quickly detected and utilised. This sets the path for building effective synergies between products. Through the help of strong logistic partners and large agencies from the music and fashion industries, CAVI will offer you an integrated concept and professional service in the areas of technology, e-commerce and sales. Consequently CAVI will meet the wishes of the client by personally taking care of graphic, picture and text elements, whilst also managing the fitting, acquisition and logistics.

You can now see how we pay a great deal of attention to details, making your life easier –
this really is VIDEO SHOPPING MADE SIMPLE.
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